Main job function
Responsibilities:
Website Management
• Work with web developers to implement updates and enhancements.
• Monitor website performance, ensuring functionality, usability, and timely resolution of any issues.
Content Creation & Management
• Develop original content for digital platforms, including blog articles, newsletters, social media, and email campaigns.
• Visit sites to gather high-quality content for marketing use.
• Organize and maintain the digital media library, ensuring efficient access to photo and video assets.
• Plan and manage the monthly content calendar for social media in collaboration with the creative team.
• Coordinate with graphic designers to produce visually compelling and on-brand materials.
Search Engine Optimization (SEO)
• Conduct keyword research and implement SEO strategies to enhance website visibility.
• Analyze website traffic and user engagement through analytics tools to inform content and design improvements.
• Manage a modest SEO budget.
Social Media Management
• Create, schedule, and publish posts across all relevant social media channels.
• Monitor engagement and respond to messages and comments in a timely and professional manner.
• Ensure brand consistency and alignment across all social platforms in collaboration with the broader content team.
Online Advertising
• Assist in planning, launching, and monitoring paid digital campaigns (e.g., Google Ads, Meta, YouTube).
• Track campaign performance and suggest optimizations to improve ROI.
General Marketing Support
• Provide support to the marketing team as required, contributing to various projects and initiatives.
Qualifications
Required Skills And Qualifications:
• Diploma or similar qualification in Digital Marketing
• Three or more years’ experience in a digital marketing role.
• Good knowledge of SEO principles and best practices as well as all social media platforms.
• Experience with Google Ads, Google Analytics, and Meta platforms.
• Ability to multitask and meet tight deadlines in a fast-paced environment.
• Analytical mindset with a keen eye for detail
A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.
To apply for this job email your details to Sharonsmit@armstrongappointments.com