Job Purpose
To serve as a direct representative of premium liquor brands in off-consumption retail outlets (e.g., bottle stores, supermarkets), driving sales growth through enhanced visibility, merchandising excellence, and value-added promotional activities.
Key Responsibilities
Sales & Account Management
– Promote and sell a portfolio of premium alcoholic beverages to off-consumption outlets.
– Build and maintain strong relationships with store managers and buyers.
– Achieve monthly and quarterly sales targets through strategic territory planning.
Merchandising & Brand Visibility
– Ensure optimal shelf placement and in-store visibility of products.
– Implement point-of-sale materials and promotional displays.
– Monitor stock levels and coordinate timely replenishments.
Promotions & Activations
– Organize and execute in-store tastings and promotional events.
– Collaborate with marketing teams to roll out seasonal campaigns.
– Provide feedback on consumer engagement and campaign effectiveness.
Reporting & Market Intelligence
– Submit regular sales and activity reports to the Head of Sales.
– Track competitor activity and market trends.
– Provide insights to support strategic planning and product development.
Required Qualifications & Experience
– Minimum 3 years’ experience in liquor sales, preferably with premium alcoholic beverages.
– Proven track record of meeting or exceeding sales targets.
– Strong understanding of the off-consumption liquor market in South Africa.
– Valid driver’s license and willingness to travel within assigned territory.
Qualifications
Matric
Tertiary education in sales and/or marketing
Hospitality
Skills & Competencies
– Excellent interpersonal and negotiation skills.
– Strong merchandising and visual presentation abilities.
– Self-motivated with a proactive approach to sales.
– Ability to work independently and manage time effectively.
– Familiarity with CRM tools and basic reporting systems.
Preferred Attributes
– Passion for premium liquor brands and the beverage industry.
– Professional appearance and confident communication style.
– Ability to adapt to a fast-paced, target-driven environment.
Remuneration
R34800.00
To apply for this job email your details to charlene@armstrongappointments.com