Marketing Manager – RKMM

Main job function

• Strategy & Planning
• Conduct a full brand audit to understand where we are — and where we could go
• Develop and implement a comprehensive marketing strategy across digital and traditional channels
• Build our marketing infrastructure, tools, and processes from the ground up
• Lead a full social media revamp: create strategy, build content calendars, schedule posts, manage the community, and report on performance (organic & paid)
• Create compelling digital content — from writing posts to designing visuals, producing video content and more
• Manage and execute email marketing campaigns, including list segmentation, content development, and reporting
• Oversee content creation across formats: copywriting, design, photography, videography
• Oversee below-the-line marketing initiatives including in-store point of sale, packaging, branded uniforms, activations, and trade shows
• Work closely with external creatives and agencies (as needed)
• Oversee the revamp and ongoing management of our website (UX, content, SEO, etc.)
• Ensure our online presence reflects our brand and supports business goals
• Motivate for and manage the marketing budget
• Work hand-in-hand with our Key Account Manager to align on campaigns, retail initiatives, and promotional strategies
• Demonstrated experience leveraging AI tools and technologies to enhance marketing strategy, content

Qualifications

• Grade 12
• Relevant marketing qualification advantageous

Criteria 

• Minimum 5 years of marketing experience, ideally in FMCG (food/grocery retail sector experience essential)
• Proven track record in developing and executing marketing strategies
• Experience managing digital platforms and content creation
• Strong understanding of social media, email marketing, and website management
• Proficiency in marketing tools (e.g. Meta Ads Manager, Mailchimp/Klaviyo, Canva/Adobe Suite, Google Analytics)

Salary 

R40’000 – R60’000 CTC

A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.