Marketing Manager – Reference SSMM

·         A strong multi-tasker who enjoys working on several projects at a time.

·         Creative and likes to think out of the box but knows how to stay on task and get things finished.

·         Comfortability working independently and collaboratively

.         Responsible for developing and maintaining marketing strategies to meet organizational objectives.

·         Develops the Marketing Plans to meet the objectives.

·         Perform and evaluate customer research, market conditions, competitor data and implements marketing plan changes as needed.

.         Developing a sales and marketing strategy and identifying demographics of target market and taking service to market to designated                            demographics.

·         Oversees all marketing, advertising, promotional material development and suppliers and activities across all business marketing exercises                  and multiple sites.

·         Managing budgets /costs/people /Return on Investment

.         Support product launch and roll out with strategic communication plans throughout PR and social and online channels.

.         Managing the effective delivery of brand strategy and marketing initiatives including brand image, press, social media, online and influencer                activation.

.         Demonstrate technical marketing skills and product knowledge of CRM System.

.         Develop tactical marketing strategies and plan in conjunction with commercial department.

·         Drive wholesale omnichannel, (E-commerce).

·         Build overall brands strategy

·         Brand bibles, DNA

·         Customer pricing, positing strategy

·         Campaigns

·         Africa, Export

·         Delivery of all marketing activity within agreed budget.

.         The achievement of frequent, timely and positive media coverage for sales both in traditional and online and its programs across all available               media.

·         Specifying market requirements for current and future products/services by conducting market research supported by on- going engagement            with customers and non-customers.

·         Implementation of brand go-to-market plan for new and existing products working with all departments to execute.

·         Liaising with suppliers e.g., Printing, media placement and promotional goods. Managing and coordinating with internal platform providers                  and advertising agency partners.

·         Driving Brands and Brand Reputation through PR Strategies. Monitor, review and report on all marketing activity and results to line manager                and wider product rollout team.

·         Research and reporting on in country pricing and contributing to the development of pricing strategy for multiple sites.

.         Managing traffic in department with various agencies.