Main job function
- Partner with marketing and commercial teams to effectively develop, deploy and embed Route to Consumer standards.
- Develop appropriate action plans and provides functional support as required to optimise sales team efficiency and effectiveness to increase the scale of the brand portfolio footprint.
- Develop portfolio Minimum Execution Standards guidelines to improve effectiveness at driving conversion.
- Continuously analyse channel data across multiple sources to manage and deliver Route to Consumer tracker.
- Shares insights to unlock opportunities to further enhance our brand portfolio availability and visibility.
- Development and management of customer and consumer campaigns, activities and Point of Sale Material in support of marketing initiatives across the portfolio.
- Drive marketing and commercial integration across the portfolio by actively participating in the activity planning process and meeting routines.
- Manage the outlet identification process with the Regional Sales & Divisional Managers to deliver final outlet identification.
- Advise Point of Sale Material (POSM) requirements by account and quantity.
- Prepare detailed execution guidelines for all campaign activities.
- Track and measure national trade implementation to ensure excellence in execution during and after each campaign.
- Monitor competitor activity and provide insights during the development phase of trade activity grids.
- Constant communication and efficient feedback with internal and external stakeholders (Principals, Sales Teams and Suppliers).
- Build effective working relationships with cross-functional teams and Principals
Qualifications
Relevant 3-year B Degree
Experience/Criteria
- Minimum 5 years Trade Marketing / Route to Consumer (RTC) experience.
- Experience within an FMCG Sales environment would be advantageous.
- Proven track record of delivery of Trade Marketing Materials through global (Principals) and cross functional teams.
A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.
To apply for this job email your details to Ada@armstrongappointments.com