alogosmall
Head of Marketing (Ref: TDBHM)
Remuneration: RMarket Related

Position in the Financial sector in Observatory - Western Cape
Posted On Tuesday 22 January 2019
Job Description:

Leading payments company based in Cape Town requires a bright vibrant Head of Marketing to join their dynamic team. 

Main job function

The main purpose of this roles is to develop, implement and manage a marketing strategy for the brand.

The Head of Marketing reports directly to the CEO.

This position is responsible for developing a marketing strategy for the brand, ensuring effective implementation and management of this strategy.

The HOM must ensure that all initiatives support the overall branding strategy.

Qualifications:

Grade 12 or equivalent (Essential)

Honours Degree in Marketing (Essential)

Experience:

7 to 10 years’ experience in Marketing (Essential)

4 years Management experience (Essential)

Relevant industry experience (Desirable)

Knowledge of marketing principles

Knowledge of marketing & communication media processes

Knowledge of brand management techniques

Knowledge of marketing campaign management

Knowledge of data analytics

Knowledge of social media

Duties and responsibilities (include but is not limited to)

To develop the marketing strategy and oversee all tactical plans and initiatives that build the Company brand. 

Contribute to the development of corporate strategy. 

Define and set Company’s value proposition, brand positioning and core messaging

Develop, oversee and lead the company’s overall marketing strategy for both offline and online in all operating countries. This covers areas of brand management, retention marketing, digital marketing and Company’s platform. 

Ensure the marketing strategy is supportive and aligned with other departments and the corporate strategy 

Set overall marketing goals and monitor progress 

Oversee the monitoring of the external environment (competitor actions, economic conditions, socio-cultural trends) identify industry forces.

Oversee and sign off on short term tactical opportunities and initiatives

To take ownership of the customer relationship with the brand 

Oversee primary research on target market to develop company’s understanding

Understand economic, social and cultural drivers of our customers that will improve all activities in the business. 

Ensure that the brand carries a deeper meaning to our customers (i.e. there is an emotional connection between the Company brand and the customer that goes beyond the functional aspect of the service). 

Build the brand’s heritage in a way that connects with the consumer 

To identify and create metrics to monitor all marketing activities 

Establish metrics for tracking marketing goals 

Monitor the performance of marketing initiatives both offline and online to establish benchmarks 

To ensure effective marketing communication by managing the various marketing activities including marketing collateral, public relations, online activities, advertising and sponsorships 

To set and control the marketing budget 

To manage the relationships with key stakeholders to ensure effective communication and collaboration takes place in support of marketing objectives 

To ensure effective Corporate Social Investment programs are in place

To perform a general management function for the Marketing department 

To manage own professional and self-development 

A Consultant will be in touch if you are shortlisted for the position.  Please consider your application unsuccessful should you not have been contacted within 2 weeks.  We will keep your CV on our database and contact you should you match the criteria of any other vacancies.

Please contact Tamrin de Beer