alogosmall
Digital Marketing and Content (Ref: TDBDMCM)
Remuneration: R20 - 30 000

Position in the Financial sector in Observatory, Cape Town - Western Cape
Posted On Monday 13 May 2019
Job Description:

A leading African Payments Company requires a Digital Marketing and Content Manager to join their team in Cape Town

Main job function

The main purpose of this role is to optimize the company online marketing campaigns in order to ensure customer engagement.

The Digital Marketer & Content Manager reports directly to the Head of Marketing. This position is responsible for planning, execution and Optimisation of online marketing efforts for the brand. The position is also responsible for creating, editing and posting online content using variety of electronic devices and tools for use across multimedia and multi platforms.

Internal Liaison takes place with the all internal departments. External liaison takes place with third party suppliers.

Qualifications:

Grade 12 or equivalent (Essential)

Relevant tertiary qualification in Marketing/Journalism/Advertising (Essential)

Experience:

3 years’ experience as a Digital Marketer (Essential)

Experience with B2C social media, Google AdWords and email campaigns and SEO / SEM / Growth hacking (Essential)

Experience using Content Management systems (Essential)

Knowledge of Online Advertising Platforms (ideally Google qualified & holding industry related qualifications e.g. Hubspot, Hootsuite, Facebook Blueprint)

Knowledge of web analytics tools (e.g. Google Analytics, Web Trends etc.)

Working knowledge of ad serving tools (e.g., DART, DoubleClick)

Knowledge of marketing & communication processes

Knowledge of social media platforms

Technical knowledge of reporting on multiple media platforms

Duties and responsibilities (include but is not limited to):

To build online brand awareness in order to drive sales

Create and optimise online adverts through Google AdWords (search, display, mobile, video), Facebook and other platforms to increase brand awareness and drive sales

Be actively involved in Search Engine Optimization efforts (content, keyword, image optimisation etc.)

Create and add UTM tags or similar onto material and all online advertising platforms

Generate innovative ideas to reinforce our marketing campaigns across digital channels

To develop engaging content for online platforms

Translate media plan into a digital campaign by ensuring correct dates, targeting, budgets, objectives and placements are applied

Manage the content strategy, including copywriting and website updates

Write engaging and shareable content across different platforms, including social media, websites and emails

Create unique, relevant and engaging content for all digital platforms

Ensure content that is well researched, accurate, balanced and well written

Prepare online newsletters and promotional emails and organise its distribution

To plan and monitor the ongoing presence on social media and website in order to grow the market base

Stay abreast of online marketing trends and keep strategies up-to-date

Identify improvements in order to improve customer experience with online platforms and optimize on an ongoing basis

Brief technical updates to the development team, review and testing of deliverables

Collaborate with designers and outsourced suppliers to improve user experience

To monitor, measure and report on digital marketing initiatives

Navigate and dive into Google Analytics, Facebook Insights and other digital analytics tools to extract and build on performance intelligence

Measure performance of digital marketing efforts using a variety of Web analytics tools (WebTrends etc.)

Provide launch reports and regular interim as well as monthly reports

To manage own professional and self-development 

A Consultant will be in touch if you are shortlisted for the position.  Please consider your application unsuccessful should you not have been contacted within 2 weeks.  We will keep your CV on our database and contact you should you match the criteria of any other vacancies.

Please contact Tamrin De Beer